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MEET THE FOUNDER

Joe Newman

"I’ve never been content to choose between the stage and the strategy room. I’m a songwriter, producer, and cultural strategist – moving between art and analysis, where emotion meets architecture and storytelling becomes a brand’s heartbeat.

While earning a first-class degree in Songwriting and Music Production from BIMM University, I worked with Wellar Media Agency, gaining a rare look behind the closed doors of one of the world’s most prestigious marketing firms. Seeing how campaigns were built at scale – where creativity, data, and cultural timing collided – reshaped my understanding of how stories move people. Soon after, I began developing The Noisy Method™: a framework that treats brand-building as world-building, turning narrative and emotion into strategic design tools for independent artists and cultural brands.

I’ve worked both sides of the stage – producing records, crafting campaigns, and studying how meaning spreads. My mission is simple: to prove that independence doesn’t mean isolation, and that every creative deserves the tools to build their own world – and be heard within it."

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